{"product_id":"sleeping-beauties-why-good-ideas-go-dormant-and-how-they-wake-up","title":"Sleeping Beauties: Why Good Ideas Go Dormant and How They Wake Up","description":"\u003cp\u003e\u003cstrong\u003eA 'Sleeping Beauty' is a brilliant idea that is ahead of its time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSo many breakthroughs in arts or science were like this, lost on their initial audience and only later revived and acknowledged to be great.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis book asks, why do some ideas fall asleep? And how do they wake up?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe love to believe in a meritocracy of ideas - that greatness is always recognised, innovation always seized upon and rewarded. Yet so many of the people we now recognise as the world's great creators initially got little traction for their work. It was only later, often much later, that their work comes roaring back to life and made a lasting impact.\u003c\/p\u003e\n\u003cp\u003eDiscoveries as diverse as dark matter to continental drift, technologies from solar panels to the steam engine, artists from Brueghel to Vermeer to Melville all created 'sleeping beauties'. Ranging across many centuries and the full scope of human endeavour, Byrne explores their stories and gives us a lens for identifying future breakthroughs.\u003c\/p\u003e\n\u003cp\u003eHumbling yet hopeful, these stories celebrate the courage to try new things and the wisdom to embrace them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"Part intellectual history and part treasure hunt, as well as a manifesto for keeping curiosity alive . . . Beneath Byrne's restless eclecticism is a consistent argument: that our sense of what matters is never fixed.\" Johanna Thomas-Corr ― The Times Published On: 2026-09-25\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"There's an international curriculum here that schools and universities would do well to champion: engage with science and with art, be open to play and to metaphor, consider all that is counterintuitive.\" ― The Guardian Published On: 2026-10-05\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"Praise for How Music Works: 'Can alter how we look at ourselves and the world'\" ― Independent\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"Brilliantly original\" ― New York Times\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"It was wildly ambitious to try and turn this galaxy of theory into a readable work of scholarship but Byrne has done it, and done it with style. Brian Eno might as well cancel that book deal now\" ― Observer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"An entertaining and erudite book . . . this is a serious, straight-forward account of an art from that also manages to be inspiring\" ― Financial Times \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"Given the vastness of the subject, calling a treatise How Music Works seems intellectually arrogant, but it could also be seen as disarmingly frank, a fresh perspective from a down-to-earth mind. David Byrne's book, although a self-conscious art object (backwards pagination, upholstered cover and so on) contains plenty of plain-spoken, sensible observations: a dichotomy typical of the man\" ― Guardian\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Canongate Books","offers":[{"title":"Default Title","offer_id":66001957552396,"sku":"9781805300540","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4105\/4988\/files\/sleepingbeauties_fad2266e-1b4f-40cb-93bb-3acd3a0dd868.webp?v=1791466221","url":"https:\/\/sonicbookshop.co.uk\/products\/sleeping-beauties-why-good-ideas-go-dormant-and-how-they-wake-up","provider":"Sonic Music Bookshop","version":"1.0","type":"link"}