How Soon is Now?: The Madmen and Mavericks who made Independent Music 1975-2005

'If you look at all the people involved - Ivo, Tony Wilson, McGee, Geoff Travis, myself - nobody had a clue about running a record company, and that was the best thing about it,' says Daniel Miller of Mute Records.

One of punk's most tangible aftershocks was its prompt to individuals: do it yourself. A generation was inspired, and often with no planning or business sense, in bedrooms, record shop back offices, and sheds, labels such as Factory, Rough Trade, Mute, Beggars Banquet, 4AD, Creation, Warp, and Domino began. From humble beginnings, some of the most influential artists were allowed to thrive: Orange Juice, New Order, Depeche Mode, Happy Mondays, The Smiths, Primal Scream, My Bloody Valentine, Aphex Twin, Teenage Fanclub, and The Arctic Monkeys. How Soon Is Now? is a landmark survey of the artists, the labels, and the mavericks behind them who had the vision and sheer bloody-mindedness to turn the music world on its head.