What Does This Button Do?

"I was spotty, wore an anorak, had biro-engraved flared blue jeans with 'purple' and 'Sabbath' written on the thighs, and rode an ear-splittingly uncool moped. Oh yes, and I wanted to be a drummer." So begins Bruce Dickinson's memoir, What Does this Button Do?

The legendary Iron Maiden frontman is globally recognised as one of rock's most iconic singers and songwriters, but his talents stretch far beyond the stage. Dickinson is also an airline captain, an aviation entrepreneur, a motivational speaker, a successful beer brewer, a novelist, a radio presenter, a film scriptwriter, and an international fencer – truly a man of many unique and intriguing facets.

In What Does this Button Do?, Bruce reflects on the rollercoaster of his life. With his distinctive, anarchic voice, he recounts the wild escapades of his eccentric British childhood, Iron Maiden's meteoric rise, his experiences summoning the 'powers of darkness', the philosophy behind fencing, the brutal beauty of Boeing aircraft, and his resolute dismissal of cancer "like an uninvited guest". This long-awaited memoir is bold, honest, intelligent, and humorous, capturing the life, heart, and mind of a genuine rock icon. It's sure to inspire both curious readers and dedicated fans alike.