You Have Not Yet Heard Your Favourite Song: How Streaming Changes Music

'If you want to know anything about how music surfaces today, how to find it, or how to create it, you will find what you need right here,' states Joseph Menn, Washington Post writer, while Neil McCormick of the Daily Telegraph hails it as 'one of the best music books of the year.'

For the first time in history, almost every song ever recorded is instantly available, everywhere. This book charts what music's dazzling digital revolution truly means for fans and artists. As a former data guru at the world's biggest streaming service, Spotify, Glenn McDonald reveals:

• What the tech giants know about you
• How they serve up your next song
• Whether fans can cheat the algorithm
• Whether jazz is dead and ASMR is the new punk
• Your chances of becoming a rock star

Having analysed the streams of 500 million people, McDonald explores what the data tells us about music and about ourselves, from the secrets of russelåter in Norway to Christmas in the Philippines.

Statistically, you have not yet heard your lifetime's favourite song. This book will take you on a voyage of discovery through music's fast-flowing new waters. It even includes 10 bonus playlists of wonder.

About the Author

Glenn McDonald is expertly placed to provide a comprehensive picture of the global music industry in the 2020s. Growing up in 1980s and 1990s America, he was an obsessive collector of physical music – CDs and vinyl albums. But he soon realised the revolutionary power of digital media to make songs more widely accessible. He started working at the US music intelligence startup The Echo Nest, which was subsequently acquired by Spotify, where he became Spotify's 'Data Alchemist'. His website Every Noise at Once (everynoise.com) is an unprecedented computational map of the world’s music genres.

Reviews

Joseph Menn, Washington Post staff writer and author of All the Rave: The Rise and Fall of Shawn Fanning's Napster, remarks, 'If you want to know anything about how music surfaces today, how to find it, or how to create it, you will find what you need right here. And you will be highly entertained and amused in the process.'

Will Page, author of Pivot and former Chief Economist of Spotify, observes, 'We used to sell CDs by the weight of pallets; thanks to streaming, we know how our content is consumed. In this immersive book, Glenn has demonstrated what we can do with this knowledge, so other industries can learn.'

Meg Tarquinio, PhD, from Spotify/Twitch/Nettwerk Music Group, offers, 'I'd say that reading this book is the next best thing to having an in-depth, impassioned, hours-long fika with Glenn McDonald about music and culture and all of the most burning topics of our time... but, I'd be lying. It's even better. This book is a true behind-the-scenes examination of our culture and our industry from the perspective of someone who was in the thick of it from the beginning. It's a history of the streaming era, written by someone who made history in the streaming era.'

Poppie Platt from The Daily Telegraph highlights, 'Throughout McDonald's book, personal anecdotes and his own love of music spill out in witty, conversational prose. Even chapters that delve into streaming's complex finances – unsurprisingly, your £15 monthly fee does not go directly to your favourite artist, but is split between that month's "most streamed," meaning that megastars such as Swift and Ed Sheeran stay at the top of the pyramid – are told in layman's terms.'